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“Online Advertising”

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don’t have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you’ll be on your way. Read more…

“Ezine Advertising”

There simply is no other form of advertising that is as effective as ezine advertising.

Think about what the good ezines do. They offer information, education, and entertainment to readers. They target specific audiences. They go out regularly to opt-in individuals, and they present their advertising as an important feature that readers should look over.

Think about what ezine publishers are trying to do. They continually search for additional subscribers. They do their best to keep those subscribers actually reading the ezine on a continual basis. They present their advertising as best as possible to give the advertisers good results in hopes of getting repeat ad sales.

No other form of advertising on the Internet has these same qualities. Nothing else has the regularity of ezines. Nothing else has the consistent fresh content of a good ezine. Read more…

“Business Advertising”

If you find these ideas for free small business advertising a little unusual, that’s not surprising. They are. The reason you may have not heard about them is probably because most business people use the same, traditional forms of advertising paths. If you are looking for something to supplement your existing forms of advertising, these ideas may have the power to lift your sales and expand your business without a large financial outlay.

1. Give Testimonials

When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on their web site, in their advertising brochures or other advertising material if they include a short signature about your self. At the end of this article you will find an example of a short signature. Read more…