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Weebly, the startup that allows users to build rich websites using a straightforward drag and drop interface, is about to get a lot more colorful. The site has opened a new Theme Community, allowing any of its 3.5 million users to submit their own themes for use by other Weebly members. To help launch the new feature, Weebly is holding a contest where it’s giving $10,000 to the top submitted design, as determined by a panel of professional designers.

This is a pretty big deal for Weebly. Up until now, users have had around 80 themes to choose from, which pales in comparison to the number of themes available for some other site building platforms, like WordPress. You’ve always been free to use your own custom CSS styling, but many of the site’s users are using Weebly specifically because they don’t want to have to deal with that sort of thing. Now they’ll have a lot more variety to choose from, with no mucking around in CSS required.

At launch, Weebly’s theme gallery is still only going to consist of the 80 themes that already exist, since it’s just opening to submissions for the first time today. But CEO David Rusenko expects that to change quickly, in part spurred by the design competition the site is holding. He also believes that designers will be compelled to create themes for the site because of the large audience it reaches — Weebly now has 3.5 million site building users, who see 80 million page views per month from 17 million unique visitors. And he says that traffic is growing 20% month over month. It’s a bit surprising that it took this long for the site to roll out the feature (Weebly launched back in 2007), but Rusenko says that they “wanted to get it right”. Fair enough.

Users will be able to access the themes both through the site’s editor (which has been revamped a bit to accommodate the new gallery) and from this page, which you can view even if you aren’t a Weebly member. Themes won’t include attribution in their footers, but the gallery itself will allow designers to build up their own profiles, allowing users to see all of the themes they’ve submitted. At launch, all themes will be free, but Rusenko says that the site plans to begin allowing designers to sell premium themes in the future.

The design competition has a submission deadline of April 30, is open in any country where such contests are valid, and is being judged by Michael Cronan, Scott Thomas, Jason Putorti, Andrew Wilkinson, Dustin Curtis, and Rob Martin.

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With SXSW starting Friday in Austin, Texas, every location-based service out there is right now finalizing updates that they hope will be the one that gets them used more than all the others. Loopt, is betting on events integration.

The latest version of the app, due to hit the App Store tomorrow will feature a new Pulse tab. Here you’ll find events populated from a ton of sources including the live music tracker SonicLiving (SXSW is first and foremost a music event, after all) and most notably, Facebook. This pre-population is important, because it means the events will already be in the system so users won’t have to do anything other than share it with friends, or check-in if they’re going. The feature also uses you current location to show which events are happening around you at any given moment that a lot of people are at.

As you might expect, you also also tell who is already at the event, and which of your friend is supposed to be going. The later feature works with Facebook Connect. You can RSVP to an event right from within Loopt and see who else is scheduled to go.

Calling it the “best event ever from an app,” Loopt founder Sam Altman believes they’ll have every single event taking place at SXSW in their system. A newer startup, the recently funded Plancast (started by TechCrunch alum Mark Hendrickson), may have something to say about that statement as they’ll be debuting their own events-based iPhone app at the festival as well. And like this new Loopt feature, a key Plancast component is Facebook event integration.

Loopt was one of the original hot players in the location space, launching an iPhone app alongside the App Store launch in 2008. However, their initial bet was on always-on location updates, which the iPhone cannot do because it will not allow third-party apps to run in the background. Loopt found a loophole (see what I did there?) to that through AT&T, but by then the momentum has already swung to the check-in based location services like Foursquare and Gowalla. Last year, Loopt pivoted its app to be more predicated around check-ins.

Look for the latest Loopt app tomorrow in the App Store.

Disclosure: Loopt offers a TechCrunch branded version of the service here.

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