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website seo

SEO is all about making your site search friendly to searchers and engines. Below are top 4 mistakes people tend to make while optimizing a site.

Mistake 1: Choosing wrong keywords: Choosing wrong keywords or lack of targeted keywords can make or break a site. How well your SEO strategies may be, but if you optimize your site for keywords that do not drive in traffic and do not convert the traffic into sales, it is of no use. For example, let us say you sell computers online. You are ranked in 1st page of Google for the keyword “computers”. Even though you get 100′s of visitors a day from this keyword, you eventually find that all the traffic is not getting converted to a sale.

So choosing targeted, buyer oriented keywords is important. The buyer oriented keywords for your site could be “computer sales online”, “cheap computers online” etc..By looking at the keyphrases, you can understand that the searchers are in the verge of buying a computer.

Mistake 2: continue reading…

You’ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.

• Create compelling sites with SEO that can stand the test of time
• Optimize your site for Google, Yahoo!, Microsoft’s Bing, as well as search engines used in different parts of the world
• Conduct keyword research to find the best terms to reach your audience–and the related terms they’ll respond to continue reading…