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“Email marketing“

Using the Internet to market your products or services is a great dynamic tool for existing and new customers.

Email marketing is a quick an inexpensive way to reach people. If you are in a group that wants to use email marketing, the correct step to take is to identify your target audience. For example, if you wanted to reach pet owners, you would get a list of pet owners. That’s simple but you wouldn’t believe how many people blow their money on marketing to the wrong organization or person! Read more…

“Ranking and Website Traffic”

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Read more…