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From: Costa Dedes

Dear marketer,

Have you wondered why there is such an enormous gap between websites that make a few bucks a month online and those that take in many thousands of dollars?

Have you ever really pondered the difference between what one is doing that the other isn’t?

I mean, all other things being equal – a decent layout, good graphics, tight copy, etc…

What’s the difference?

Let’s look at it like this. Pretend your website is a 7-11 or Circle K convenience store on the main throughway in town. Maybe a couple hundred cars a day pass by you, and out of those, say, 50 stop.

Now let’s look at the competition. Their store is located on the freeway: Thousands of cars pass daily, and the result?

Hundreds of customers visit and they buy.

You got it!

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